Why Lyft Shaved Its Moustache In Favor Of A Glowing Smart-Amp

Why Lyft Shaved Its Moustache In Favor Of A Glowing Smart-Amp
Hotels, Hospitality & Travel

Stepping into hardware, the on-demand car ride giant is looking for new ways to reduce rider friction

Ido Lechner, Home Editor
  • 13 january 2017

Having made their debut on New Year’s Eve in New York, Los Angeles, San Francisco and Las Vegas, Lyft’s smart-amps are a step up from the brand’s iconic ‘glowstache’ which once dominated  vehicle’s dashboard with its cute, inviting charm. The device will better aid drivers and passengers in coordinating pickups by changing colors to offer a visual cue for drivers to know when they’ve reached a particular boarding/drop-off destination, and further make the car pop out from the outside.

Within the car, the amp will display passengers’ name in bold text, removing the need to squint when confirming traveler’s names in the app and adding another dimension or transparency on behalf of the rider. Down the line, the amp will offer additional functionality, such as using text to help hearing-impaired drivers communicate with Lyft users.

Having been in the works for the past year and a half, the smart-amp aims to have a transformative effect on all Lyft experiences, and will constantly see improvements to enrich said transformation. Tuning into its festive spirit, the device will glow certain colors with respect to the different holidays and events, including blue and orange in NYC whenever the Knicks win a game. The launch of the gadget is part of a broader national ad campaign seeking draw attention to the brand – expect to catch a glimpse of it airing on TV with the company’s new commercial.

Lyft

Having made their debut on New Year’s Eve in New York, Los Angeles, San Francisco and Las Vegas, Lyft’s smart-amps are a step up from the brand’s iconic ‘glowstache’ which once dominated  vehicle’s dashboard with its cute, inviting charm. The device will better aid drivers and passengers in coordinating pickups by changing colors to offer a visual cue for drivers to know when they’ve reached a particular boarding/drop-off destination, and further make the car pop out from the outside.

+Brand Development
+customer experience
+lyft

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