Willow is a sleek device claiming to be the world's first 'truly mobile' way for women to produce and store milk while working

If there is one thing that new mom’s want more of, it’s time. A new breast pump launched in early January 2017 at the Consumer Electronics Show (CES) in Las Vegas will hopefully give Mom’s some time back thanks to its ability to allow women to multi-task while pumping milk. Called the Willow the breast pump claims to be the world’s first ‘truly mobile’ way for women to produce and store milk while working.

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Most breast pumps require bottles and tubes that get hooked up to a clunky machine. After doing research into what women want, the team at Willow found that the majority of women wanted a hands-free pump that wouldn’t require them to undress. To answer for these needs, Willow designed a teardrop-shaped machine that sits underneath a women’s bra and is able to collect milk quietly in a pouch stored inside the device. The result is that women are no longer confined to a machine plugged into a wall and it gives them the ability to stay dressed.

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The machine is rechargeable and connects to an app via Bluetooth that can track the volume, time and the points where the mother tends to express milk. The device allows mothers to use it for four to five pumping sessions once charged and can be easily cleaned in the dishwasher.

Willow will be available in Spring 2017 for $430 a pop. The device comes with 24 disposable milk sacks that can be replaced for 50 cents each.

Willow

If there is one thing that new mom’s want more of, it’s time. A new breast pump launched in early January 2017 at the Consumer Electronics Show (CES) in Las Vegas will hopefully give Mom’s some time back thanks to its ability to allow women to multi-task while pumping milk. Called the Willow the breast pump claims to be the world’s first ‘truly mobile’ way for women to produce and store milk while working.

Most breast pumps require bottles and tubes that get hooked up to a clunky machine. After doing research into what women want, the team at Willow found that the majority of women wanted a hands-free pump that wouldn’t require them to undress. To answer for these needs, Willow designed a teardrop-shaped machine that sits underneath a women’s bra and is able to collect milk quietly in a pouch stored inside the device. The result is that women are no longer confined to a machine plugged into a wall and it gives them the ability to stay dressed.