An Anheuser-Busch commercial returned from previous decades to Snapchat as an interactive experience

For Super Bowl 51, Anheuser-Busch brought back the stop-motion marketing campaign it aired in the 90s, featuring a football team of helmeted Budweisers against a team of Bud Lights, as a game on Snapchat Discover.

The game enables users to choose from three different plays to throw the ball down the field in order to score the game winning touchdown. With one of the plays chosen, users must wait for a prompt on the screen, and then tap it to complete the play and move the ball down. A successful touchdown ends the tiebreaker for the Budweisers to win.

Anheuser-Busch

For Super Bowl 51, Anheuser-Busch brought back the stop-motion marketing campaign it aired in the 90s, featuring a football team of helmeted Budweisers against a team of Bud Lights, as a game on Snapchat Discover.

The game enables users to choose from three different plays to throw the ball down the field in order to score the game winning touchdown. With one of the plays chosen, users must wait for a prompt on the screen, and then tap it to complete the play and move the ball down. A successful touchdown ends the tiebreaker for the Budweisers to win.