A New Iteration Of Coca-Cola Claims To Make You Healthier
Coca-Cola Plus has no calories or sugar, but it does have fiber
“Kids, don’t forget to drink your Coke!” Parents may actually be saying that to their children if new Coca-Cola Plus is all that it claims to be. Rolling out in Japan this March, Coca-Cola’s latest health conscious soft drink removes the calories and sugar, but also adds five grams of dextrin, a natural, soluble fiber that assists the body’s ability to remove waste and feel satiated.
Coca-Cola’s first diet cola offering, Tab, was introduced in 1963, followed by Diet Coke in 1982. Royal Crown’s Diet Rite, introduced in 1958, was the first sugar-free, calorie-free cola available. However, none of those products included a fiber supplement.
Because of the fiber, Coca-Cola Plus could help its drinkers lose weight. That selling point is music to the ears of anyone who has switched to diet soft drinks only to see their weight continue to climb.
Coca-Cola Plus “will (reduce) the weight of the fat intake from the meal, and it will (increase) neutral fatty acids after the meal,” according to a translation of a post on Coca-Cola’s Japanese Facebook page
How Coca-Cola Plus actually tastes remains to be experienced, and Coca-Cola has not made any announcement on whether or not the product will be made available in the U.S.
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Steve is the co-founder and SVP of business operations for Estimote, a startup that is creating a new ecosystem of mobile applications utilizing iBeacon technology. Through its SDK, over 40,000 developers are creating applications that can sense an object’s ownership, location, temperature, motion and proximity to an Estimote sticker. Steve is a former programmer who, prior to Estimote, provided software and systems-level solutions to Apple and Google.