Advertisements Condensed Down Into Nothing

Advertisements Condensed Down Into Nothing
Advertising

The latest series of Geico advertisements feature the scene, props and actors nearly getting crushed by a wall to shorten the commercials

Zack Palm
  • 14 february 2017

The latest series of Geico commercials, aptly named ‘Crushed’, literally condense advertisements. The advertisement set was created by The Martin Agency, the same company who made the series ‘Unskippable’ for Geico in 2015.

The series of advertisements start with the narrator stating, “the following ad is being condensed for your viewing convenience.” The scenes differ with locations such as a grocery store, pottery class, a racquetball court and more. Once the actors begin talking, the left wall begins to shift over to the right side, sweeping many props of the scene with it. The wall continues until there’s nothing left except Geico’s name in front of a blue backdrop.

Geico features the five ‘Crushed’ videos on their YouTube page. Check out one of them below:

Geico

The latest series of Geico commercials, aptly named ‘Crushed’, literally condense advertisements. The advertisement set was created by The Martin Agency, the same company who made the series ‘Unskippable’ for Geico in 2015.

+advertising
+experiential marketing
+Experiential Marketing

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