Athletic Brand Releases A Fully Fair Trade Certified Line

Athletic Brand Releases A Fully Fair Trade Certified Line
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The fitness brand Athleta has made the move to proactively support its workers

Jiwon Kim
  • 3 february 2017

Athleta is joining other progressive companies in producing Fair Trade Certified goods. The process to receive this certification is rigorous—companies must meet high social, environmental and economic standards. Some of Athleta’s spring collection meets these demands, with more styles anticipated to be added later in the year.

Athleta is focusing on empowering the women in the manufacturing portion of their workforce. Its Fair Trade certified clothing line comes from a certified facility in Sri Lanka, which has over 2,000 workers. For each clothing item sold from this line, additional finances go into a collective pool that can be invested to advance the needs of these women. Prior investments have included childcare, education and women’s health support. All these have been democratically voted on by the workers.

“Supporting women in their ability to come together to reach their full potential is core to our brand,” said Athleta President Nancy Green. “Partnering with Fair Trade USA is an important and natural step in directly enabling the women who create Athleta clothes to positively affect their communities and families.”

Although fast-fashion brands have led to more access to affordable clothing, it has also had horrendous consequences for workers around the world. The high demand for cheap fashion has led to low pay and terrible working places in many manufacturing facilities. Therefore, Fair Trade USA has an important role in informing consumers about which companies are actually proactively trying to create social value for all. This ensures that people who reside in countries with poor labor laws can lead sustainable lifestyles and companies do not negatively disrupt the local area and community in any way.

Athleta | Fair Trade USA

Athleta is joining other progressive companies in producing Fair Trade Certified goods. The process to receive this certification is rigorous—companies must meet high social, environmental and economic standards. Some of Athleta’s spring collection meets these demands, with more styles anticipated to be added later in the year.

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+Fashion
+Fast Fashion
+retail
+Sustainability
+Sustainability

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