A new marketing campaign taps into the power of data visualization and personalization

Nothing says premium sector more than high art and nothing says successful loyalty program more than customization. In an effort to combine the two, Cathay Pacific joined forces with McCann Worldgroup and artist Henry Chu to create an artistic twist on user’s individual travel data. The result is an algorithm-generated artwork inspired by traditional Chinese brushstrokes and based on members’ flight maps throughout the year. Inspired by the airline’s colors and logo, the “artmaps,” as they are called, will be shipped to one million loyalty program members as a birthday gift. In addition to the physical artefact, each Marco Polo club member will get a link to a video showing the creative process and the option to print a high-res copy of the image.


Cathay Pacific

Nothing says premium sector more than high art and nothing says successful loyalty program more than customization. In an effort to combine the two, Cathay Pacific joined forces with McCann Worldgroup and artist Henry Chu to create an artistic twist on user’s individual travel data. The result is an algorithm-generated artwork inspired by traditional Chinese brushstrokes and based on members’ flight maps throughout the year. Inspired by the airline’s colors and logo, the “artmaps,” as they are called, will be shipped to one million loyalty program members as a birthday gift. In addition to the physical artefact, each Marco Polo club member will get a link to a video showing the creative process and the option to print a high-res copy of the image.