Facebook Sets Out To Conquer TV Through A New App

Facebook Sets Out To Conquer TV Through A New App
Social Media

Facebook TV lets users play video through more screens

Matt Vitone
  • 16 february 2017

Facebook is hoping to steal even more of your free time with the launch of Facebook TV, a new app which will bring the social network’s streaming video content to TV devices.

Though an exact date hasn’t been specified, the new app is expected to launch soon for Apple TV, Amazon Fire TV and Samsung smart TVs, with additional partners to follow.

The app will give users access to videos uploads by friends, as well as access to live streaming video. The app will also recommend what to watch next based on videos you’ve already viewed.

Facebook also announced Tuesday several other updates to videos on its mobile app, including the ability to browse your feed while simultaneously streaming video via a small thumbnail in the corner of the screen.

Videos on Facebook will now automatically play with sound on as default when your phone’s sound is on, and vice versa when your phone’s sound is off. Videos will also automatically expand to full-screen mode when users stop to view them.

These tweaks, however slight they may seem, serve to only further lure users into spending more time on the app. The company is currently locked in a battle for phone screens with Snapchat, the disappearing video app which Facebook sees as its chief rival in the mobile space.

Next month, Facebook will add Snapchat-style selfie masks in a camera-centric redesign of its app. This follows its move last year to introduce ‘Stories’ to Instagram, a near-copy of Snapchat’s disappearing video feature.

Facebook TV, meanwhile, comes as the social media giant pushes to become a video-first service. During the company’s Q4 earnings call, CEO Mark Zuckerberg said video is “a mega trend on the same order as mobile,” and sees it as central to the company’s growth.

But while Facebook is eager to expand the scale of its video offerings, the company doesn’t see Facebook TV as a competitor to Netflix, at least not yet. Speaking at the Code Media conference Tuesday, Facebook VP of Partnerships Dan Rose still described the company as “mobile first.”

“A lot of people when they’re watching video in News Feed during the day will save it for later, because they don’t have time to watch,” he said. “Now it’s easy to watch on your TV if you want to do that. We want people to be able to consume content wherever they are—whether it’s on their phone, whether it’s on their computer—and TV is just another screen for that.”


+Amazon Fire TV
+apple tv
+Social Media
+social network

More in Entertainment


These IKEA Speakers Are Made For Spur-Of-The-Moment Parties

IKEA tapped Teenage Engineering to create a collection of products for the perfect home party, including speakers and LED lights

23 February 2018

Google Has Begun Replacing Apps With Neural Networks

Google is advancing its AI capabilities to give 'ambient awareness' to the Pixel 2 phone

23 February 2018

The Latest


A conference celebrating innovation in brand experience, retail experience and consumer culture.

May 18, 2018 | New York City

Prison inmate turned fitness CEO Coss Marte discussed how he went from selling drugs on a street corner to running a company at Saks 5th Avenue, alongside racks of designer clothes and shoes.

September 27, 2017
No search results found.