Fill This Pocket Windbreaker With Newspapers To Transform It Into An Insulated Parka
The Hideaway jacket is designed to store ‘temporary insulation’ for resourceful people in emergency situations
Uncharted Supply Company’s lightweight, highly-packable windbreaker isn’t merely an ill-fitting coat – its actually a refreshingly innovative concept design created to protect you from the elements. Outfitted with a series of hidden compartments located strategically along the sleeves and torso of the waterproof jacket, the Hideaway jacket stores ‘temporary insulation’ in the form of your standard goose feathers, alongside the less ordinary dry leaves, crumpled newspapers, spare clothing and anything else resourceful travelers and commuters can get their hands on.
And though it can be argued that virtually every garment can be used in the same fashion, Uncharted Supply Co.’s compartmentalizing design ensures whatever insulation you’re using stays put instead of partying around your body before eventually falling out. Priced at $50, the coat lies on the cheaper end of the outdoor gear cost spectrum.
PSFK is proud to host a special half-day conference around the findings in of our latest report on innovation and opportunity in retail
A talk from Scott Bedbury at PSFK 2017 stresses the importance of transparency in a country that has fallen prey to “alternative facts”