How Intel’s Drones Kicked Off The Super Bowl Halftime Show

How Intel’s Drones Kicked Off The Super Bowl Halftime Show
Advertising

Choreographed drones took to the dark skies at the start of the halftime show to present the more artistic ways a creative can use a drone

Zack Palm
  • 9 february 2017

Super Bowl XL’s halftime show had a special spin to it with a starting performance by Intel’s recently engineered shooting star drones, before Lady Gaga took to the stage.

These drones were uniquely designed for entertainment purposes and were equipped with an LED light on the bottom to create over 4 billion color combinations. Using their LED light, the fleet of 300 shooting star drones to the skies to choreograph a waving American flag, turning into Pepsi’s logo, the sponsors of the halftime show and lastly forming into Intel’s logo. When the halftime show wrapped up, a 10 second ad ran to display these drones changing from Pepsi’s logo into Intel’s.

Intel has been developing the technology for several years, with several test projects being completed before being unveiled on the big stage.

Intel

Super Bowl XL’s halftime show had a special spin to it with a starting performance by Intel’s recently engineered shooting star drones, before Lady Gaga took to the stage.

These drones were uniquely designed for entertainment purposes and were equipped with an LED light on the bottom to create over 4 billion color combinations. Using their LED light, the fleet of 300 shooting star drones to the skies to choreograph a waving American flag, turning into Pepsi’s logo, the sponsors of the halftime show and lastly forming into Intel’s logo. When the halftime show wrapped up, a 10 second ad ran to display these drones changing from Pepsi’s logo into Intel’s.

+advertising
+drones
+fitness
+football
+LED
+pepsi
+sport
+technology

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.