5 Key Shifts Revolutionizing The Entertainment Industry
PSFK's Entertainment Debrief explores new experiences that are entirely dictated by fans’ unique preferences and viewing contexts
From multiplayer games that take place solely in virtual reality to storylines that activate IoT-connected home devices, it’s clear that entertainment is changing. We are currently in the midst of an immersion revolution—with advances in haptic touch sensors, and virtual and augmented reality platforms. Naturally, we at PSFK are unsatisfied with these contemporary innovations, looking ahead for the next big thing in entertainment engagement. In PSFK’s Entertainment Debrief we examine this idea of next-gen entertainment—media that not only pulls viewers in, but can be controlled, dictated and molded by the audience’s external environment.
For the most part, audiences are no longer passive bystanders but are capable of directing their own path to enjoyable entertainment experiences. The following evolutions are giving way to new experiences that are entirely dictated by fans’ unique preferences and viewing contexts.
Who: From Spectators to Participants to Influencers
Untethered from static content schedules, consumers are no longer idle bystanders; they are interacting and changing content to fit their own interests, personal preferences and environment. These customization possibilities will soon yield pathways that allow audiences to simultaneously enjoy collaboration in conjunction with observation.
What: From Static Content to Immersive Experience to Seamless Integration
VR and AR applications have evolved entertainment beyond sight to create immersive ecosystems that involve a variety physical senses, as well as activate triggers in the audience’s contextual environment. As immersive technology scales, content creators will be able to deliver sensorial content that is mobile and untethered to a physical location.
Where: From One Screen to Multiple Screens to Fluid Screens
Television and movies were designed to play on a single screen, but consumers want to access content on a range of devices as they move throughout their day. With Internet of Things technology and the digitization of media, users’ devices will synchronize, allowing multiple platforms to recognize and support a seamless transference of media.
How: From Consumption to Curation to Creation
After experiencing content and choice fatigue, consumers have turned to expert opinions and brand or platform-curated media playlists to choose for them. Thanks to machine learning and data powered algorithms, personalized playlists are being created autonomously, without friction, in relation to user’s contextual environments.
To create content for future viewers, directors must grasp how tastes have evolved along with advances in technology. The next generation of entertainment needs to not only be engaging and well made, but also more personal, and crafted to match the viewer’s specific interests.
PSFK’s Entertainment Debrief examines the vast ecosystem of omnipresent media, where content can be found anywhere in any form. Download the full report here, request a presentation at your office and join the conversation on Twitter with #entertainmentdebrief. For full access to all of PSFK’s reports, debriefs, articles and archives, become a PSFK member today.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
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