Our Entertainment Debrief explores the key trends influencing consumption habits, such as remote synchronization, content migration and responsive home theaters
In the modern entertainment landscape, consumers have a wealth of options not only in type of content they want to consume, but also in the technologies they use to consume it. With so many devices to connect with, media has become untethered to any specific location. A growing number of remote audiences want to connect with friends to share and bond in real-time over entertainment, while also having the ability to seamlessly carry their content from one device to another.
In our Entertainment Debrief, we explore how these shifts have changed the way creators approach crafting media, and how the overall entertainment landscape has migrated according to evolving viewer tastes. According to a recent statistic:
85% of adults consume content on multiple devices at the same time.
The YouTube Generation Study. Google, 2016
What this means is that creators need move away from the traditional top-down approach of creating entertainment, and generate content that is native and crafted to multiple different platforms. When media is consumed on the go, it can be a much more immersive and engaging experience. When media is consumed in the home, IoT and ambient technologies can help craft multidimensional and riveting content.
From the findings in our report, here are some key trends we found that are driving change in the entertainment industry:
1. Remote Synchronization:
Fans are eager for opportunities to connect with remote friends and communities over content specifically designed for distant players. These synced media create meaningful digital experiences that encourage participation from all parties.
2. Migrating Content
Media distributors are allowing users with multiple devices ways to effortlessly carry content from one platform to another and are crafting stories that take place over multiple devices.
3. Responsive Home Theater
Connecting through IoT technologies, the home is becoming an extension of content’s storytelling power by mimicking or amplifying sensory experiences for fully immersive media.
In order to get ahead of these shifts, creators need to think beyond TV screens, and reach out to audiences on whatever platform they use.
PSFK’s Entertainment Debrief examines the vast ecosystem of omnipresent media, where content can be found anywhere in any form. Download the full report here, request a presentation at your office and join the conversation on Twitter with #entertainmentdebrief. For full access to all of PSFK’s reports, debriefs, articles and archives, become a PSFK member today.
PSFK is proud to host a special half-day conference around the findings in of our latest report on innovation and opportunity in retail