Melissa McCarthy stars in new campaign with the Niro crossover

Kia Motors‘ Super Bowl ad has debuted on the NiroBot for Facebook Messenger, aiming to get across the image of the new vehicle as a smarter kind of crossover. Starring actress Melissa McCarthy, the ad is part of a multi-faceted marketing campaign for the 2017 Niro, which blends crossover style and utility with exceptional fuel economy.

Michael Sprague, chief operating officer and EVP of Kia Motors America, said in a press release:

“With its advanced technology and tremendous efficiency, the Niro sets a new standard in the market, and being the first bot for Messenger to debut a Super Bowl ad reinforces the idea that our newest crossover is like nothing consumers have ever seen before.”

You can check out a teaser trailer for the Super Bowl ad below:

Kia

Kia Motors‘ Super Bowl ad has debuted on the NiroBot for Facebook Messenger, aiming to get across the image of the new vehicle as a smarter kind of crossover. Starring actress Melissa McCarthy, the ad is part of a multi-faceted marketing campaign for the 2017 Niro, which blends crossover style and utility with exceptional fuel economy.

Michael Sprague, chief operating officer and EVP of Kia Motors America, said in a press release:

“With its advanced technology and tremendous efficiency, the Niro sets a new standard in the market, and being the first bot for Messenger to debut a Super Bowl ad reinforces the idea that our newest crossover is like nothing consumers have ever seen before.”