The factory program resurrects old vehicles to better-than-new condition

Nostalgia will always be a potent selling tool, especially for automotive aficionados. In the United States, two companies, ICON and Singer, have built their businesses on selling pristine examples of restored Toyota Land Cruisers and Porsche 911’s. Their work honors the heritage of those marks as well as captures what enthusiasts dream about. Land Rover is going a similar direction with Reborn program. It is intended to seek out and comprehensively restore vintage Land Rover and Range Rover vehicles. These are then offered for sale to customers as brand new collector examples.

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The latest completed vehicle is a factory-restored 1978 three door Range Rover Classic. It was unveiled at Salon Rétromobile, an annual vintage car exhibition held in Paris in early February 2017. It went through a complete tear down by Land Rover specialists and was rebuilt to the original 1970’s specs. Parts were sourced from Land Rover’s archives in order to preserve the vehicle’s authenticity. This model was particularly popular and continued on in production two years after a more modern replacement was introduced.

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This Bahama Gold model is the first of a series of 10 Land Rover Classic will restore. Unfortunately the original prices were restored as well, owning one of these Reborn restorations starts at $169,000.

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 First-Generation Models

Land Rover

Nostalgia will always be a potent selling tool, especially for automotive aficionados. In the United States, two companies, ICON and Singer, have built their businesses on selling pristine examples of restored Toyota Land Cruisers and Porsche 911’s. Their work honors the heritage of those marks as well as captures what enthusiasts dream about. Land Rover is going a similar direction with Reborn program. It is intended to seek out and comprehensively restore vintage Land Rover and Range Rover vehicles. These are then offered for sale to customers as brand new collector examples.