menu

London Tube Campaign Raises Awareness About Loneliness

London Tube Campaign Raises Awareness About Loneliness
Advertising

Happy to Chat badges provide a lifeline for lonesomeness

Cristina DiGiacomo
  • 20 february 2017

The Happy to Chat campaign, started by the Jo Cox Commission, in conjunction with Action for Children, Age UK, Alzheimer’s Society, and The British Red Cross spotlights loneliness and shares advice to alleviate it. The London Tube is an excellent backdrop for a discussion about loneliness. Commuting is a fairly solitary affair: you are crammed in with other people—you are together, but alone. Public transportation systems can be a canvass to raise awareness about emotions and sentiments and mental health, much like the Subway Therapy’s post-it note project.

“Our analysis shows that around 1.2 million older people are chronically lonely, meaning they have been feeling this way for years – pointing to something of a social crisis at the very heart of our society,” says Caroline Abrahams, charity director at Age UK.

London Tube Campaign

Volunteers from the commission handed out the badges encouraging people to talk to them in exchange for getting a badge, they were happy to chat!

Jo Cox Commission


LEAD PHOTO: Tom Page | CC | No changes made

+advertising
+Europe
+Health
+loneliness
+mental health
+Public Transportation
+The British Red Cross
+Transportation

More in Health

Health

How Chatbots Are Helping Patients Seek Better Treatment

Healthcare providers are adopting chatbots to provide an accessible and efficient first touchpoint for patients

23 February 2018
Health

Lyft Offers Non-Emergency Rides For Patients In Need

The ridesharing service is starting a six-month trial with Hitch Health to identify patients in need of transportation help and offer them rides

22 February 2018

The Latest

Event

A conference celebrating innovation in brand experience, retail experience and consumer culture.

May 18, 2018 | New York City
Video

A talk from Scott Bedbury at PSFK 2017 stresses the importance of transparency in a country that has fallen prey to “alternative facts”

September 27, 2017
No search results found.