London Tube Campaign Raises Awareness About Loneliness
Happy to Chat badges provide a lifeline for lonesomeness
The Happy to Chat campaign, started by the Jo Cox Commission, in conjunction with Action for Children, Age UK, Alzheimer’s Society, and The British Red Cross spotlights loneliness and shares advice to alleviate it. The London Tube is an excellent backdrop for a discussion about loneliness. Commuting is a fairly solitary affair: you are crammed in with other people—you are together, but alone. Public transportation systems can be a canvass to raise awareness about emotions and sentiments and mental health, much like the Subway Therapy’s post-it note project.
— Jo Cox Foundation (@JoCoxFoundation) January 31, 2017
“Our analysis shows that around 1.2 million older people are chronically lonely, meaning they have been feeling this way for years – pointing to something of a social crisis at the very heart of our society,” says Caroline Abrahams, charity director at Age UK.
Volunteers from the commission handed out the badges encouraging people to talk to them in exchange for getting a badge, they were happy to chat!
A conference celebrating innovation in brand experience, retail experience and consumer culture.
A talk from Scott Bedbury at PSFK 2017 stresses the importance of transparency in a country that has fallen prey to “alternative facts”