PSFK's Entertainment Debrief shows how brands have adapted to span multiple industries within the media landscape
As audiences become more involved in their media and content consumption, the role of entertainment brands and platforms have evolved accordingly. Before couch-laden fans transformed into active content influencers, entertainment brands were strictly divided into concise roles of hardware manufacturers, content distributors or content creators. Today’s media giants are no longer so easily segregated and are offering multiple services or products to differentiate themselves from the competition.
We explore this diversification of media platforms, hardware and creators in PSFK’s Entertainment Debrief, our newest report that includes industry trends, actionable strategies and expert insights for navigating this shifting landscape.
This chart demonstrates how some of the top media brands have evolved into a new multi-purpose role. While many stick to their established expertise of platform, hardware or content, some of the most influential and successful brands have learned how to span multiple areas and meet consumers wherever they are. These brands have effectively created their own ecosystems to meet all the needs of the modern connected viewer.
PSFK’s Entertainment Debrief examines the vast ecosystem of omnipresent media, where content can be found anywhere in any form. Download the full report here, request a presentation at your office and join the conversation on Twitter with #entertainmentdebrief. For full access to all of PSFK’s reports, debriefs, articles and archives, become a PSFK member today.
PSFK is proud to host a special half-day conference around the findings in of our latest report on innovation and opportunity in retail
DoSomething.org CEO Aria Finger shares what it takes to have a successful brand partnership