Nike Has Found A New Way To Use Augmented Reality In Its Stores
The brand has unveiled an AR experience that projects custom designs onto sneakers and makes them viewable to shoppers in real-time.
Thanks to Nike, taking your sneaker aspirations to new heights may have just gotten significantly easier. The American sneaker giant has just unveiled a new, in-store device which allows customers the opportunity to visually tailor sneakers using augmented reality and see the designs projected back at them in realtime. The machines were designed and installed by SmartPixels, a French company specializing in augmented retail programs.
By utilizing a hologram, the augmented video-mapping device lets shoppers place a white sneaker inside the machine and see their choice of colors and designs illustrated onto the shoe.
Located at Nike’s Parisian flagship in the fashion hub of Avenue des Champs-Élysées, the video-mapping machine is the latest augmented reality endeavor for the sneaker enterprise. In 2016, Nike filed a patent application for an augmented reality system with the purpose of helping people reach their exercising goals.
While the new Parisian AR machines use NikeID, a system used to customize hundreds of sneaker models worldwide, the number of sneakers you can currently customize is limited. Currently, customers are only able to bespoke the AirMax, LunarEpic Low, and Cortez sneaker models.
Despite the current limited shoe selection and exclusive French availability, Nike’s new AR development will hopefully serve as a gateway for corporations and developers to begin thinking of new ways to infuse new advances into the consumer experience.
Before you start filling up your calendars with conferences to spark your business innovation and personal growth this year, add CXI 2018 conference to your wish list! For its 12th year running, PSFK is hosting an intimate conference where emerging pioneers and established experts will take the stage to discuss all things innovation around the new consumer experience.
Hayley Barna and Mollie Chen, Katia co-founded Birchbox to address their frustrations with having to sift through an endless online supply to find the right personalized beauty products. Aiming to help people find what they want and stumble across items they didn’t know they needed, Birchbox provides sample products to millions of subscribers every month. As co-CEO of Birchbox, Katia is responsible for building relationships with beauty and lifestyle brands and all outgoing promotion. Prior to Birchbox, Katia worked in the financial and real estate sector for Eurohype AG and M&T Bank. She has an MBA from Harvard Business School.
At PSFK 2017, Peloton Co-Founder and COO Tom Cortese discussed how the company aims to utilize the power of Web 2.0 to marry the comfort of home fitness to the high-energy engagement of celebrity-run classes.