menu

Pacifico Rebrand Adopts A New Summer Look

Pacifico Rebrand Adopts A New Summer Look
Latin America

The beer brand is hoping to appeal to younger consumers with a new design that injects more fun into its packaging

Mario Valdivieso
  • 10 february 2017

Who else is ready for summer to arrive already? Pacifico, Mexico’s Pilsner-style beer, is preparing this year by giving its product a brand new summer-themed design. Traditionally sporting its more classic image of an anchor if front of a mountain surrounded by the ocean, Pacifico is reinventing itself to appeal to consumers in their twenties and thirties. Designer Jennifer Mulvihill stated that the goal is for Pacifico to become the ultimate “surfer’s beer.”

The new design contains custom geometric patterns, resembling surf boards, and bold typography, giving the rebrand a retro 80’s feel. The vivid neon palette background presents a more defined technicolor dream look. Mulvihill’s design encapsulates a feeling of “summer and fun” for its drinkers, adding a new element to the beach-going experience.

Pacifico

+Beer
+branding
+Design
+Latin America
+mexico
+Pacifico
+packaging

More in Design

Design

Sustainable IKEA Chair Uses Recycled Materials And No-Screw Assembly

Form Us With Love's Odger is a click-lock assembly chair in woodpolypropylene

24 November 2017
Design

Refinery29’s Gender Glossary Lets The LGBTQIA Community Define Themselves

The crowdsourced glossary, produced in partnership with GLAAD, explores gender identity and fluidity

24 November 2017

The Latest

Event

PSFK is proud to host a special half-day conference around the findings in of our latest report on innovation and opportunity in retail

January 16, 2018 | New York City
Video

At PSFK 2017, Peloton Co-Founder and COO Tom Cortese discussed how the company aims to utilize the power of Web 2.0 to marry the comfort of home fitness to the high-energy engagement of celebrity-run classes.

September 27, 2017
No search results found.