Emerging trends in the advertising world from VR tourism to branded relaxation

This week, I’ve tried to peel the analysis into three groups: Retail, Advertising & Design. We’ve been talking to a bunch of you and it seems like we can provide the most value if we focus on these topics across various key industry verticals. You’ll start to see our content more and more categorized in this way and hopefully, and at the very least, it will help you explain what the heck PSFK is about when you recommend to someone they should read our newsletter(!).

Now, some of the things we's been seeing in advertising:

Voyeurism To Your Door

In our VR Debrief from 2015, we noticed a growing trend around empathetic storytelling. This idea continues to be explored: Expedia has released a new virtual reality film that gives travelers a taste of Norway or this travel-agent helps Chinese tourists preview their tour in VR. This media-company helps people understand the news better in recreated VR scenes. Also, now you can walk the abstract art of the late, great Zaha Hadid, or take a lighter stroll with artist KAWs courtesy of M&Ms.

Drop-In

Maybe we see a real-world response to all this virtual adventure with impactful art: the El Portal sculpture uses mirrors to help you reflect on nature and this underwater museum lets you swim through a real-to-size world.

Inspiration: Can any of you creative kids get inspired by the shapes this robot makes? Or the way light mutates this sculpture?

Peace Out

We wrote about some interesting ideas where brands are trying to create more relaxing experiences. Lululemon has been running Calm Rides, and IKEA has built these playful co-working spaces. Elsewhere, Aesop is turning its office into a temporary spa.

Connected: I love how these subscription services are trying to deliver positive immersion: Amazon is shipping STEM books for kids each month and the Noir Reads service celebrates black excellence in literature.

This week, I’ve tried to peel the analysis into three groups: Retail, Advertising & Design. We’ve been talking to a bunch of you and it seems like we can provide the most value if we focus on these topics across various key industry verticals. You’ll start to see our content more and more categorized in this way and hopefully, and at the very least, it will help you explain what the heck PSFK is about when you recommend to someone they should read our newsletter(!).

Now, some of the things we's been seeing in advertising: