Snapchat Is Getting Into The Reality TV Game
The social platform has partnered with A&E to launch a new series
In hopes to further differentiate itself from other social media platforms, Snapchat is partnering with A&E Networks to launch a new reality show called Second Chance. The show is going to bring exes together to face each other and talk about where their relationship went wrong and contemplate the possibility for reconciliation. This new reality based content for the brand signals a shift and desire to engage viewers in a new way.
Second Chances will run for eight weeks with one episode airing a week. The show’s premise, which seems to be fueled completely by melodrama, will have Snapchat details mixed in, including handwritten messages featured across the screen. Second Chances marks the second Snapchat Show deal that has been announced recently. The second show is a deal with BBC to create a Planet Earth II series using footage that was cut from the final TV show. Snap the parent company of SnapChat seems to be on the hunt to beef up their show offering with deals with NBC, E!, Time Warner Turner, and Disney channels either in the works or already signed.
Second Chances will be produced by 45th & Dean, an A&E production studio that is specifically focused on new digital content for new platforms. Snapchat Shows is an opportunity for A&E to tap into Snapchat’s young used base and with its current viewers on the platform. Snap on the other hand is looking at SnapchatShows as an new opportunity to bring new and engaging content to its platform that will result in more time spent on the app. Snap is hoping to announce more partners for SnapchatShows as well as SnapEditions which is its platform for publishers.