Peanut is a social matching service designed to help new moms to meet and make friends

Parenthood is often an isolating experience, especially when you’re among the first of your social circle to have a baby. When suddenly your priorities misalign with your friends’, who live by a different schedule than diapers and nap time, finding time to get together proves difficult. In response to the significance of parental responsibility stalling many friendships, an app called Peanut recently launched to connect new moms for a playdate, modeled after the more traditional dating approach.

With an interface similar to how Tinder matches dates, Peanut’s swipe mechanism lets users sift through prospective playdates with ease. The main difference lies in the preference of the respective crowds; whereas Tinder users look for agreeable qualities in a life partner, Peanut caters to an audience of friend-seekers in a particularly tricky time in their lives. In this sense, the app takes into account certain characteristics when matching profiles, things such as: languages spoken, work/life balance, whether or not someone is the outdoorsy type, and so forth. And, most importantly, it also displays the age of the children so moms can work to find playdates appropriately.

Personal attributes are chosen when you first create a profile, and get condensed into styled filters such as “mom boss,” “fitness fiend,” or “fashion killa.” This works to pair likeminded moms, and better yet to avoid awkward encounters between people who don’t mesh well.

As a parent herself, Co-founder and CEO Michelle Kennedy noticed that most mothers refer to various websites or Facebook groups for advice, a non-communal hub that certainly educates, but doesn’t offer emotional support because it lacks a social foundation. Her solution promotes a more shared experience, and works to get moms face to face.

Since the app is innately built for friendships – not relationships – users can group chat, poll their new friends, check each other’s calendars and invite people to events. The sleek design is intuitive, so even non-tech savvy parents can get on board, and the entirety of the app can be used with a single hand.

Having already been launched, Peanut is currently available on iOS as a free download. The startup, eager to carve a niche in the already-saturated social space, will be challenged with scalability as it competes with more generalized friend-finding apps for user acquisition. Still, having raised funding through a reportedly large yet still undisclosed seed round from the likes of NEA, Felix Capital, Partech and several other angel investors, the mom to mom app has a fighting chance.

Peanut

Parenthood is often an isolating experience, especially when you’re among the first of your social circle to have a baby. When suddenly your priorities misalign with your friends’, who live by a different schedule than diapers and nap time, finding time to get together proves difficult. In response to the significance of parental responsibility stalling many friendships, an app called Peanut recently launched to connect new moms for a playdate, modeled after the more traditional dating approach.