Starbucks AI Offers Voice Ordering For Customers

Starbucks AI Offers Voice Ordering For Customers
Food & Beverage

Coffees can now be ordered on command with a simple phrase

Emma Hutchings
  • 6 february 2017

Starbucks is launching voice ordering for its mobile app and the Amazon Alexa platform, enabling customers to ask for a coffee before they arrive at the store.

They can now order and pay for food and beverage items using their voice from My Starbucks barista, which is powered by groundbreaking artificial intelligence, as well as via a Starbucks Reorder Skill on Amazon Alexa. Customers can speak in the same way they would talk to a barista in-store, including modifying their beverage to have it just the way they like it. A beta test of My Starbucks barista will be available to 1,000 customers nationwide, with plans for a rollout through summer 2017.

Starbucks

Starbucks is launching voice ordering for its mobile app and the Amazon Alexa platform, enabling customers to ask for a coffee before they arrive at the store.

They can now order and pay for food and beverage items using their voice from My Starbucks barista, which is powered by groundbreaking artificial intelligence, as well as via a Starbucks Reorder Skill on Amazon Alexa. Customers can speak in the same way they would talk to a barista in-store, including modifying their beverage to have it just the way they like it. A beta test of My Starbucks barista will be available to 1,000 customers nationwide, with plans for a rollout through summer 2017.

+AI
+AI
+amazon
+Amazon Alexa
+coffee
+Food
+starbucks

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.