The brand has partnered with the MTA to customize your subway ride


Why this matters? As a brand that commands a high level of loyalty, the Supreme card is already an extremely hot commodity among NYC commuters, with shoppers lining up for hours and around the block at Supreme stores to get a card with no added functionality or benefits. The partnership represents a unique and so far impactful way to get people in the store and representing the brand – Andrew Vaterlaus-Staby, Editorial Director, PSFK


Streetwear brand Supreme has released a new item that is a bit different to a hoodie or a T-shirt. Instead, they've partnered with the Metropolitan Transportation Authority on a branded MetroCard, letting you express yourself fashion-wise while you ride the subway.

Part of their Spring/Summer 2017 collection, Supreme's MTA MetroCard comes with two fares included. It launched this week at select subway stations in Manhattan, Queens, and Brooklyn. If you don't manage to get your hands on one, they are also up for grabs on eBay for $999.97!

Supreme MTA MetroCard

Why this matters? As a brand that commands a high level of loyalty, the Supreme card is already an extremely hot commodity among NYC commuters, with shoppers lining up for hours and around the block at Supreme stores to get a card with no added functionality or benefits. The partnership represents a unique and so far impactful way to get people in the store and representing the brand – Andrew Vaterlaus-Staby, Editorial Director, PSFK

Streetwear brand Supreme has released a new item that is a bit different to a hoodie or a T-shirt. Instead, they've partnered with the Metropolitan Transportation Authority on a branded MetroCard, letting you express yourself fashion-wise while you ride the subway.