Like a fine wine, the Eight Smart Mattress gets better with time: more features and sleep data for a more rejuvenated morning wakeup

The Internet of Things is on the verge of radically transforming the way we go about our daily live—from picking an outfit in front of a smart mirror to cooking food in the oven. Even sleep is getting quantified and personalized in this within-reach future thanks to Eight, a startup on the way to becoming the industry leader in sleep innovation. Having just opened its doors to the Eight Suite, a brick-and-mortar touch point for consumers to experience the full smart bedroom lifestyle, the company is showcasing its latest launch, the Eight Smart Mattress in what has so far proven an effective effort to win the hearts of consumers in a saturated market. PSFK peered into the future of sleep with CEO and Co-Founder Matteo Franceschetti in an exclusive interview.

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Alongside founders Massimo Andreasi Bassi, Andrea Ballarin, Alexandra Zatarain, Franceschetti started the company through a crowdfunding campaign, which ended up selling sleep trackers to 8,000 customers across upwards of 50 countries. Sitting on a databank of 1.8 million hours of sleep logged by the trackers scattered around the globe, the logical next step was to build a mattress to address the most common discomforts during sleep experienced by the general population.

“Like millions of other men and women, I was restless. I researched and tried products like fitness trackers and sleep tracking apps, but none of them answered my questions about sleep” says Franceschetti. “Shopping for solutions was a mess, so I thought: why are beds so behind when everything else in our world is so modernized? [That’s when] I realized the need to bring true innovation to sleep.”

By connecting to various products in the bedroom to control lighting, adjust the room temperature, brew coffee or sync data with one’s favorite activity tracker (or Eight app), the company has created one of the world’s first smart mattresses. With a technology layer that tracks sleep patterns and warms each side of the bed individually, sandwiched between four layers of responsive and high-density foam, the bed keeps the company’s promise of quality sleep. Following the close of an additional $5M in funding – bringing the company count to an $11M total raised in a series A round by the likes of Y Combinator, Stanford StartX, Azure Capital and Comcast Ventures (among many others) – Eight hopes to bring a better night’s sleep to the masses by further investing in new technologies.

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“At Eight, we’re focused on leveraging technology to bring innovation to sleep so our customers can achieve more restful nights, productive days and ultimately live healthier lives,” says Franceschetti. “This round of funding further enables us to continue to invest in personalized, data-driven sleep solutions for our customers… [We are also focused on growth], and we will use a part of the latest funding for R&D, to continue expanding our line of products.”

The Eight Suite, originally fashioned as a space for fellow entrepreneurs to sleep in free of charge in exchange for product feedback, offers one such avenue for connecting with a budding user base. Reworking the suite to showcase the technological capabilities of the mattress in syncing with Philips Hue lights, Nest thermostats and the like, the environment focuses on the experience rather than point of sale transactions to cozy consumers into purchasing an Eight Smart Mattress. And of course, much like in the previous case with the entrepreneurs, the Eight Suite not only serves as an introduction to those unaware of the company’s existence, it also provides subjective, often tacit feedback to go hand in hand with all the data the startup regularly collects.

“One of the things we learned through our data is that people that sleep in foam mattresses get more deep sleep per night than any other type of mattress – latex, spring, gel, air. This was a key insight that drove the design of our mattress. We have also leveraged insights to create software features in our app, for example the addition of a smart alarm, or the bed warming feature that helps you relax by entering a cozy bed every night” explains Franceschetti.

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With the sleep tracker and smart mattress both available on Amazon, the company is successfully porting IoT technology into the bedrooms of tens of thousands of users across the world. But while the rest of world is napping on an ever-snug Eight mattress, founders Bassi, Ballarini, Zatarain and Franceschetti are hard at work redefining what sleep means in the 21st century.

And though their next moves are undisclosed, you won’t want to sleep on upcoming product launches or announcement – in the mean time though you’re invited to book a time and head on over to the Eight Suite where you’re free to experiment with bedroom settings and try out the one-of-a-kind mattress that’s spearheading the better sleep revolution.

Eight Smart Mattress

The Internet of Things is on the verge of radically transforming the way we go about our daily live—from picking an outfit in front of a smart mirror to cooking food in the oven. Even sleep is getting quantified and personalized in this within-reach future thanks to Eight, a startup on the way to becoming the industry leader in sleep innovation. Having just opened its doors to the Eight Suite, a brick-and-mortar touch point for consumers to experience the full smart bedroom lifestyle, the company is showcasing its latest launch, the Eight Smart Mattress in what has so far proven an effective effort to win the hearts of consumers in a saturated market. PSFK peered into the future of sleep with CEO and Co-Founder Matteo Franceschetti in an exclusive interview.