Experience Vinyl promises to deliver some of Elton John and Quincy Jones' favorite albums to your door

As the music industry navigates the transition into an era of streaming, a new celebrity-backed venture is betting on the recent resurgence of vinyl.

Though not the first vinyl subscription service on the market, Experience Vinyl’s unique selling point is the bevy of big name musicians behind it. For around $30 a month, subscribers will be sent a curated selection of vinyl records, selected by artists including Elton John, Quincy Jones, Talib Kweli and George Clinton, among others.

Experience Vinyl subscribers will also have access to a number of other perks like concert tickets and exclusive giveaways and trips. A portion of proceeds from the service will go toward each musician’s favorite charity, such as the Elton John AIDS Foundation.

The revival of physical media such as vinyl comes at a time when the music industry has turned to streaming services like Spotify and Apple Music to help fill the void left by the collapse of the CD and the recent decline of digital album and track sales.

Though vinyl still only makes up a small fragment of the total number of albums sold each year (of the more than 241 million albums sold in the U.S. in 2015, only 11.9 million were vinyl, according to data from Nielsen) its share of the market is rapidly increasing.

Between 2014 and 2015, sales of albums on vinyl were up nearly 30%. By comparison, sales of digital albums were down nearly 3%, while sales of CDs fell by almost 11%.

But whether or not consumers are keen to fork over $30 a month for some of Elton John’s favorite records remains to be proven. While celebrity cache can help a venture make a splash, it’s anything but a safe bet. Tidal, the much-hyped streaming service from Jay-Z, has struggled to gain market share following a flashy celebrity-driven launch in 2015.

In an interview with Billboard, Experience Vinyl declined to comment on how the company expects to make a profit given the cost of paying royalties to artists and labels, issuing or re-issuing albums on vinyl, and a charitable donation.

Experience Vinyl

As the music industry navigates the transition into an era of streaming, a new celebrity-backed venture is betting on the recent resurgence of vinyl.

Though not the first vinyl subscription service on the market, Experience Vinyl’s unique selling point is the bevy of big name musicians behind it. For around $30 a month, subscribers will be sent a curated selection of vinyl records, selected by artists including Elton John, Quincy Jones, Talib Kweli and George Clinton, among others.

Experience Vinyl subscribers will also have access to a number of other perks like concert tickets and exclusive giveaways and trips. A portion of proceeds from the service will go toward each musician’s favorite charity, such as the Elton John AIDS Foundation.