What Is The Value Of A Virtual Amazon Dash Button?

What Is The Value Of A Virtual Amazon Dash Button?
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The online retailer has rolled out digital versions of their one-click ordering system

Ido Lechner, Home Editor
  • 1 february 2017

Dash buttons, Amazon’s hardware stunt which makes purchasing household supplies easier than ever before, just went digital. Living on your homepage to remind you of the option to purchase more Charmin Ultra rolls, the power of one-click ordering has just infiltrated the browser. And, since virtual buttons don’t play by the same rules as physical ones, you’ll be able to customize the one’s that appear on your home screen to select your favorite products out of an option pool of tens of millions of items – even if the respective Dash button doesn’t exist on a palpable level.

Looking to shrink the time between ‘want’ and ‘buy,’ the e-commerce giant has taken the liberty of stocking your browser (should you enable the plugin) full of Dash buttons which reflect your most recent purchases. While the move doesn’t necessarily spell the death of the virtual button’s physical counterpart—Grandma will always have a use for a friendly interface to order her cleaning supplies after all—its easy to understand how a free, digital button would be preferred. However, what is the true value of a digital version of a physical button? At worst it’s a throwback to the skeuomorphic design of the previous decade that will soon be replaced, while at best a time and space saving evolution for customers who already use the Dash ecosystem regularly.

Amazon

Dash buttons, Amazon’s hardware stunt which makes purchasing household supplies easier than ever before, just went digital. Living on your homepage to remind you of the option to purchase more Charmin Ultra rolls, the power of one-click ordering has just infiltrated the browser. And, since virtual buttons don’t play by the same rules as physical ones, you’ll be able to customize the one’s that appear on your home screen to select your favorite products out of an option pool of tens of millions of items – even if the respective Dash button doesn’t exist on a palpable level.

+advertising
+amazon
+consumer goods
+retail
+shopper experience

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