Our SXSW 2017 guide identifies key themes that are having a growing influence on how consumers evaluate their product, brand and retail experiences

What lessons can you take from SXSW 2017 to refresh the products and experiences you ideate and produce?

Four Key Themes:

1. Experience Denotes Status

As scaling technologies democratize access to once-rare products and services, consumers are turning to experiences to indicate status. Exclusive events that challenge the everyday—which people can show off to their friends—are the most valuable social currency.

2. Personalization Becomes Intuitive

Personalization is no longer simply about tailoring offerings to tastes and lifestyles. Brands are learning to respond in real time to emotions, moods and experiences for engagements that feel right in the moment.

3. Luxury Eliminates Choice

In response to the chaotic and content-filled world, technologies, services and experiences are being designed to offer the luxury of reducing choice, freeing up time or offering all the options at once—lessening the pressures of modern society.

4. Purpose Drives Value

With less available time, people are deriving more personal and societal status from the ways they choose to spend their time. The greatest return on time involves experiences and messages that allow one to feel connected to something bigger than themselves.

5 days. 1000+ events.  For your survival kit to the entertainment industry’s spring break, download the full-report here or request a presentation at your office. For full access to all of PSFK’s reports, debriefs, articles and archives, become a PSFK member today!

Image: Anthony Quintino | CC | Image resized

What lessons can you take from SXSW 2017 to refresh the products and experiences you ideate and produce?

Four Key Themes:

1. Experience Denotes Status

As scaling technologies democratize access to once-rare products and services, consumers are turning to experiences to indicate status. Exclusive events that challenge the everyday—which people can show off to their friends—are the most valuable social currency.

2. Personalization Becomes Intuitive

Personalization is no longer simply about tailoring offerings to tastes and lifestyles. Brands are learning to respond in real time to emotions, moods and experiences for engagements that feel right in the moment.