Climendo works as an aggregator that bundles the best forecasts for a better read on Mother Nature’s mood

Founded by surfing-loving brothers David and Jacob von Corswant back in 2012, Climendo is a Sweden-based startup looking to make weather predictions more precise. By tracking the historical accuracy of multiple forecasters to define an ‘area of expertise,’ Climendo works as an aggregator that bundles the best forecasts for a better read on Mother Nature’s mood. Built with the understanding that different forecasters specialize in tracking certain metrics—one might be an authority on wind speeds, while another focuses on long-term temperature predictions for instance—the app is able to interpret which measurement of the ones provided is most likely to pan out, and display the values in real time.

Localized to meet the criteria of different regions, in the United States Climendo will likely source data from the Weather Channel, Wunderground, AccuWeather, NOAA, Dark Sky, or Foreca, while U.K. users will see the local Met Office alongside a blend of international providers. Initially the startup plans on targeting swimmers, surfers, anglers, kayakers, and anyone who spends time in or on open water with the release of Climendo 71%, an iOS-only app that marks the company’s first stab at growing its audience.

With a phone in hand, ocean lovers will be able to gauge wave height and direction via buoy data and heat mapped visualizations. A zoom function enables users to get both granular and monumental reads on specific areas of the sea, and a pin-drop feature further helps in navigating across different locations within one’s immediate vicinity.

As the app continuously develops, the Corswant brothers plan on custom-tailoring certain elements of the platform to different subsections of its target audience as a means of monetization. For example, surfers will be able to purchase the ability to set personalized alerts for when their favorite surf spots present optimal conditions for riding, while sailors can pay to receive lightning and current warnings. Anglers can also shell out a couple bucks for an in-depth analysis on when and where fish are most likely to be active.

While the startup has yet to see much cash flow (minus a quietly raised angel investment of some $400,00 USD), with a peak conversion rate of nearly 60 percent of its users paying to remove ads during more lucrative seasons, the app has certainly proven itself as a viable contender in the weather forecasting space. With that in mind, the brothers are confident that the in-app purchases will advance both the company’s monetization strategy as well as the overall user experience at large.

According to Climendo, roughly 158 million Americans went fishing, surfing, kitesurfing, windsurfing, sailing, and kayaking (among other open water activities) last year. Looking to capitalize on this market, Jacob von Corswant told VentureBeat,

“For a long time we have felt very restricted, bound to static, low-resolution maps over a huge preset area or spreadsheet-like tables with numbers. We wanted to change that and make it more user friendly by implementing the latest map technology. With so many spending time in and around the water, it’s long overdue that ocean forecasting received some love.”

Climendo

Founded by surfing-loving brothers David and Jacob von Corswant back in 2012, Climendo is a Sweden-based startup looking to make weather predictions more precise. By tracking the historical accuracy of multiple forecasters to define an ‘area of expertise,’ Climendo works as an aggregator that bundles the best forecasts for a better read on Mother Nature’s mood. Built with the understanding that different forecasters specialize in tracking certain metrics—one might be an authority on wind speeds, while another focuses on long-term temperature predictions for instance—the app is able to interpret which measurement of the ones provided is most likely to pan out, and display the values in real time.