Rodzice developed a Chrome browser extension that adds child-friendly graphics to any website

A Polish parenting website Rodzice is helping parents feel less guilty about browsing the web with their infant in their laps. They have developed a Chrome browser extension that can add child-friendly graphics to any website, so you can fulfill your Internet needs and keep your kid entertained at the same time.

The application was created by ad agency Saatchi & Saatchi Interactive Solutions Poland and a child psychologist as an expert consultant.

The companies researched how children perceive shapes and colors during the first two years of their lives to determine what graphics and animations would be most stimulating. They found that red, white, and black graphic shapes would be the most appealing to infant brains.

This way, the babies aren't just entertained, but they are actually developing their visual ability—according to Rodzice.

“Baby Browser plug should be used by parents in moderation and for a short period of time. Placing the screen before the eyes of a child for too long can have a negative impact on their development,” said the child psychologist Marta Zyśko-Pałuba.

“The role of the application is not deliberate viewing, but engaging eye and brain in a manner appropriate and adapted to the toddler while the caregiver is busy.”

Rodzice

A Polish parenting website Rodzice is helping parents feel less guilty about browsing the web with their infant in their laps. They have developed a Chrome browser extension that can add child-friendly graphics to any website, so you can fulfill your Internet needs and keep your kid entertained at the same time.

The application was created by ad agency Saatchi & Saatchi Interactive Solutions Poland and a child psychologist as an expert consultant.

The companies researched how children perceive shapes and colors during the first two years of their lives to determine what graphics and animations would be most stimulating. They found that red, white, and black graphic shapes would be the most appealing to infant brains.