BuzzFeed Now Sells Its Own Brand Of Coffee

BuzzFeed Now Sells Its Own Brand Of Coffee
Advertising

The brand's food platform, Tasty, created coffee blends by having users take a personality quiz to determine their preferred flavor profile

Zack Palm
  • 15 march 2017

Tasty, the BuzzFeed-owned food platform website that creates online videos of recipes, has its own brand of coffee that it’s co-making with hosts of the Today Show. The coffee choices of the hosts were chosen through an emoji-driven personality quiz Tasty created to discover the best blend of coffee someone would drink to start their morning.

Tasty gets its coffee from a New York-based coffee organization, Brooklyn Roasting Company, who also include a coffee purchase with a personalized, reusable tin. Users first take Tasty’s personality quiz, answering questions such as, how much caffeine do they want from their coffee and what alcoholic beverage they prefer? When they’re finished, the user types in the name they’d like to have in their coffee tin, and include a name for their personalized coffee, within 11 written characters. The coffee costs $19.99 for a 12 ounce bag, plus shipping.

There’s a big shift happening here for Tasty. The company has moved away from online recipe videos, and ventured into the business of supplying people with consumer goods. Should this format succeed, will additional companies follow closely behind? Traditional locations could attempt to try the same process: a Starbucks could have a touchscreen on their front counters for customers to take a quick survey to see the best blend of coffee they want in the morning, although this could take too much time.

food platform

A more traditional coffee house doesn’t have the opportunity to have customers standing in front taking quizzes. An on-site coffee shop wants to sell to the first customer in line what they want, and then move on to the next customer. Online stores make it easier by sending it within a couple of days, though, this means customers need to have some on-hand as they can’t expect it within a couple hours.

The decision for BuzzFeed to have Tasty partner with Brookyln Roasting Company and start selling coffee happened because of Amazon’s own jump into the market. In June 2016, Amazon created its own private label brand called Happy Belly and began to sell coffee as its first product in their online store.

Anyone can take the Tasty quiz for themselves to see what coffee blend they recommend and have it shipped within a few days.

Tasty | Today Show

Tasty, the BuzzFeed-owned food platform website that creates online videos of recipes, has its own brand of coffee that it’s co-making with hosts of the Today Show. The coffee choices of the hosts were chosen through an emoji-driven personality quiz Tasty created to discover the best blend of coffee someone would drink to start their morning.

+advertising
+buzzfeed
+coffee
+emoji
+Food
+Media & Publishing
+retail
+tasty

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.