The cereal brand's new campaign is doing its part to help bees by giving out millions of seeds in an effort to start rebuilding the population

Can you imagine your children and grandchildren not knowing what bees are? This could indeed be the case in the near future, considering the bee population has been rapidly decreasing. Cereal brand Cheerios is trying to do its part in helping boost the population by giving out free packets of bee-friendly wildflower seeds.


Getting your hands on seeds is easy! Simply sign up on the Bring Back the Bees website and they will be delivered to your door. Additionally, Honey Nut Cheerios has vowed to turn 3,300 acres of oat crops into a bee-friendly garden by 2020. However, some advocates are urging eager planters to be wary as some of the wildflower seeds are an invasive species that may harm ecosystems. Be sure to check which seeds are appropriate for your area before planting away!

Check out the campaign video below:

Bring Back the Bees

Can you imagine your children and grandchildren not knowing what bees are? This could indeed be the case in the near future, considering the bee population has been rapidly decreasing. Cereal brand Cheerios is trying to do its part in helping boost the population by giving out free packets of bee-friendly wildflower seeds.

Getting your hands on seeds is easy! Simply sign up on the Bring Back the Bees website and they will be delivered to your door. Additionally, Honey Nut Cheerios has vowed to turn 3,300 acres of oat crops into a bee-friendly garden by 2020. However, some advocates are urging eager planters to be wary as some of the wildflower seeds are an invasive species that may harm ecosystems. Be sure to check which seeds are appropriate for your area before planting away!