The campaign marks a more LGBTQ-inclusive shift in messaging

This new Coke ad takes sibling rivalry to the next level, as a brother and sister battle it out to see who gets to give the very attractive pool boy a nice, cold bottle of the signature product. From shoving each other out of the way, tripping each other, even pulling the rug from underneath one another, these siblings are in it to win it. While this isn't the company's first LGBTQ-inclusive ad, it is one that features it front and center.

“The story also includes a wink that touches on our point of view regarding diversity and inclusion,” Coca-Cola spokeswoman Kate Hartman told The Huffington Post.

“We strive for diversity, inclusion and equality in our business,” she said, “and support these rights in society through our work.” In the end, however, it's the mom who gets to hand him the beverage, keeping the ad light-hearted and funny to the very end.

You can watch these two duel it out in the ad below:

Coke

This new Coke ad takes sibling rivalry to the next level, as a brother and sister battle it out to see who gets to give the very attractive pool boy a nice, cold bottle of the signature product. From shoving each other out of the way, tripping each other, even pulling the rug from underneath one another, these siblings are in it to win it. While this isn't the company's first LGBTQ-inclusive ad, it is one that features it front and center.

“The story also includes a wink that touches on our point of view regarding diversity and inclusion,” Coca-Cola spokeswoman Kate Hartman told The Huffington Post.