Color-Changing Hair Dye Reacts To Its Surrounding Environment
FIRE is a new hair dye that shifts in color depending on temperature and humidity
As dyeing one’s hair in radical colors becomes more and more accpeitble, designers have been coming up with new color concoctions to push the boundaries. Case in point, FIRE, a new hair dye that changes shade based on the temperature and humidity around it. Developed by fashion firm The Unseen, this special hair dye debuted at London Fashion Week. The colors change as the temperature and humidity shifts, creating mixes of colors, and is available in a number of colors, from fiery, bright neons to subtler pastels. The way it works is pure chemistry: above a certain temperature change, one of the molecules in the carbon bond becomes more stable than the other, and so a reaction produces a molecule with different light absorption, which ‘creates’ a different color in the hair.
You don’t have worry about this dye damaging your tresses. Lauren Bowker, the founder of The Unseen, tells Wired that she wanted to create a one-of-a-kind hair dye that was also going to protect the hair it tinted: “Because of how we’ve formulated the dye, we’re confident there will be no damage to the scalp, and no significant effect on the hair fibres themselves (no more then typical semi permanent dyes that is.)”
The dye is also formulated without a lot of the typical dyes have, by using polymeric stabilization, in which molecules are wrapped in polymer chains as to neutralize their effects. Testing on this dye has already begun and it could be on the market soon for those looking to try something new with their look, though there is no estimate how much a bottle would cost. However, since you can’t always control how the color will look on any particular day or environment, this might not be for particularly picky people.
Watch the video below to see the color-changing hair dye in action:
PSFK’s CXI 2018 conference brings to life key trends in customer experience through talks and activations by pioneers at well known and new companies.
Bobby Jones, Chief Marketing Officer at Peace First and co-author of Good Is The New Cool, shares his guidelines for marketing to a new generation of socially conscious consumers