The Creative Factory is rethinking traditional advertising methods with their new campaign for soap brand Lifebouy

Latin America-based branding agency The Electric Factory Group is using poster-sized petri dishes or “Bacteriads” in their latest campaign for the soap brand Lifebouy.

The huge petri dishes contain bacteria from everyday objects such as cellphones and money in efforts to encourage people to wash their hands more often. The campaign has been rolled out across malls in Uruguay where mall visitors can witness the bacteria continue to grow as days go by.

The Creative Factory is out to prove that traditional advertising isn't dead, but just needs a little disruption. Billboards and posters can still do the trick, but they need to be approached differently—case-in-point—by using huge germ-filled petri dishes.

The Electric Factory Group

Latin America-based branding agency The Electric Factory Group is using poster-sized petri dishes or “Bacteriads” in their latest campaign for the soap brand Lifebouy.

The huge petri dishes contain bacteria from everyday objects such as cellphones and money in efforts to encourage people to wash their hands more often. The campaign has been rolled out across malls in Uruguay where mall visitors can witness the bacteria continue to grow as days go by.

The Creative Factory is out to prove that traditional advertising isn't dead, but just needs a little disruption. Billboards and posters can still do the trick, but they need to be approached differently—case-in-point—by using huge germ-filled petri dishes.