The space reflects what a startup might need to create a flexible and functional work area

Swiss furniture company Vitra has opened a new temporary retail and office space in the Meatpacking district of NYC. The 7,500-square foot raw store front is adjacent to the Whitney Museum and a few blocks from their former showroom location. Vitra is preparing for a move to a larger space north of 23rd street near the Flatiron building.

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Within the Popup, Vitra have set up a ‘Garage Office’ that showcases the Hack office system designed by Konstantin Grcic. Aimed at startup companies, Hack is a transformable table, desk and seating furniture unit. The height of the horizontal working/seating surface can be adjusted via a crank. The entire Hack module can fold up into a panel that can be moved or stored more efficiently.

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The raw finish of the space and the Hack system itself is meant to reflect the rough and ready nature of startup businesses. To prove how well Hack works, Vitra’s U.S. staff are using the same space as their temporary office. It allows visitors to see how Hack preforms in a real working environment.

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In addition to the office space, Vitra and Artek are presenting new additions to their accessory lines. These are displayed on a Vitra shelving system that in itself shows a retail display application.

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The accessory and office products are the main features of the popup but also a collection of new furniture from Jasper Morrison, including the All Plastic Chair which is likely to become a very popular chair for restaurants and cafes in the future.

Vitra says the pop-up will be open at least through May 2017 or possibly longer.

Vitra Popup

100 Gansevoort

(across from the Whitney Museum)

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Garage Office

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Vitra

Photos: Dave Pinter

Swiss furniture company Vitra has opened a new temporary retail and office space in the Meatpacking district of NYC. The 7,500-square foot raw store front is adjacent to the Whitney Museum and a few blocks from their former showroom location. Vitra is preparing for a move to a larger space north of 23rd street near the Flatiron building.

Within the Popup, Vitra have set up a ‘Garage Office’ that showcases the Hack office system designed by Konstantin Grcic. Aimed at startup companies, Hack is a transformable table, desk and seating furniture unit. The height of the horizontal working/seating surface can be adjusted via a crank. The entire Hack module can fold up into a panel that can be moved or stored more efficiently.