Your Car Can Now Smell Like The NBA
KIA motors has designed unique air fresheners revolving around NBA teams
With March Madness currently underway, KIA Motors wants to ride this popularity by partnering with the NBA to create unique team-scented air fresheners. KIA explains how they were able to achieve this through a promotional video that has some colorful fun with the idea of acquiring the correct scent for each team.
The video has a team of KIA scent technicians acquiring the distinct musk of each team through their worn jerseys, socks, and other gear the players have worn. While the video focuses on the sweat of the players, the real car fresheners were uniquely designed to embody the team’s city and personality.
A fan can pick up this new promotional car freshener at a KIA car dealership in the United States.
Before you start filling up your calendars with conferences to spark your business innovation and personal growth this year, add CXI 2018 conference to your wish list! For its 12th year running, PSFK is hosting an intimate conference where emerging pioneers and established experts will take the stage to discuss all things innovation around the new consumer experience.
Bonin Bough is the host of the CNBC show Cleveland Hustles with executive producer Lebron James. Prior to hosting the show, Bough was the VP of Global Media and Consumer Engagement at Mondelez International. He enjoys reading magazines and is an avid supporter of 140 characters on Twitter.
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