menu

Your Car Can Now Smell Like The NBA

Your Car Can Now Smell Like The NBA
Advertising

KIA motors has designed unique air fresheners revolving around NBA teams

Zack Palm
  • 28 march 2017

With March Madness currently underway, KIA Motors wants to ride this popularity by partnering with the NBA to create unique team-scented air fresheners. KIA explains how they were able to achieve this through a promotional video that has some colorful fun with the idea of acquiring the correct scent for each team.

The video has a team of KIA scent technicians acquiring the distinct musk of each team through their worn jerseys, socks, and other gear the players have worn. While the video focuses on the sweat of the players, the real car fresheners were uniquely designed to embody the team’s city and personality.

A fan can pick up this new promotional car freshener at a KIA car dealership in the United States.

KIA Motors

+advertising
+Automotive
+fitness
+fitness / sport
+Kia Motors
+NBA
+USA

More in Automotive

Automotive

Former Paint Factory Becomes An Experimental Co-Living Hotspot In Shanghai

The project creates a micro neighborhood blending residential, retail and public space

12 December 2017
Automotive

This Van Is Designed As The World’s First Electric Ridesharing Vehicle

MOIA, a Volkswagen company, introduces the first electric vehicle created specifically for ridesharing use

11 December 2017

The Latest

Event

PSFK is proud to host a special half-day conference with expert speakers on new opportunity in brick & data retail

January 17, 2018 | New York City
Video

A talk from Scott Bedbury at PSFK 2017 stresses the importance of transparency in a country that has fallen prey to “alternative facts”

September 27, 2017
No search results found.