The sports brand is looking to offer performance gear for practicing female athletes

Nike is tapping into a consumer base that is too often overlooked—Muslim female athletes. Although these women have the option to wear their regular choice of hijabs, like all other athletes, these women engage in strenuous physical activities that make it difficult to stay dry and cool. Recognizing this need, Nike designed a special type of hijab that is lightweight and breathable.

The performance hijab is inspired by Saudia Arabia runner Sarah Attar and Emerati weightlifter Amna Al Haddad. Both women competed in the Olympics wearing a hijab. Nike interviewed these athletes along with others to build a product that suits their needs.

Religious headgear may be controversial in the sports world, but Nike's decision to construct this hijab is one step towards creating a better space for these female athletes.

Nike

Nike is tapping into a consumer base that is too often overlooked—Muslim female athletes. Although these women have the option to wear their regular choice of hijabs, like all other athletes, these women engage in strenuous physical activities that make it difficult to stay dry and cool. Recognizing this need, Nike designed a special type of hijab that is lightweight and breathable.

The performance hijab is inspired by Saudia Arabia runner Sarah Attar and Emerati weightlifter Amna Al Haddad. Both women competed in the Olympics wearing a hijab. Nike interviewed these athletes along with others to build a product that suits their needs.