AI Helps Creatives Work Through And Realize Their Ideas

AI Helps Creatives Work Through And Realize Their Ideas

Rygbee uses artificial intelligence to develop leads for creative projects

Matt Vitone
  • 2 march 2017

Ask anyone who’s ever developed a project and hit a creative wall—it sucks. This is a problem Rygbee, a new India-based startup, hopes to solve with its AI-powered “idea guide.”

The service acts as a sort of digital notebook where users put their ideas. Using the information in these drafts, Rygbee is able to come up with various suggestions and creative thought starters. These connections with include like-minded peers or mentors, or links to research papers, online lectures and visual materials to help further develop your idea.

The result of years of academic research from teams at the University of Oxford and the University of Bonn, Rygbee uses an AI algorithm that can understand human thought processes and how our thoughts evolve. The platform also watches your interactions with the results it pulls up and fine-tunes future suggestions based on what materials are piquing your interest.


“The more you interact with the platform, the more you as a user are making the platform smarter,” said Rygbee Co-founder and CEO Sourish Dasgupta. “You also help the platform make smarter decisions for other users as well, by making it learn its mistakes early. It’s collective intelligence.”

This makes Rygbee an ideal partner for college students and corporate professionals, the majority of the site’s userbase according to the company. Launched last December, Rygbee has active users in 83 countries and will continue to grow this year with the launch of its first Android app.

The realm of creativity has long been an area where machines have lagged behind the human mind, but with Rygbee now helping to support human creativity, it begs the question; what does the future hold for fully creative AI? And what does it mean for humans?

“We need to understand something that Alan Turing tried to explain long ago; a machine will be creative in its own machine world, just like an ant is creative in its own ant world,” said Dasgupta. “It’s nonsensical to compare an ant’s creativity to a human’s creativity—neither is superior or inferior. They are in different worlds having different interpretations and models. Think of machines as a new set of species.”

Rygbee is already being developed to take on even more advanced tasks, like predicting what directions you might want to move a project in the near future. Looking even further ahead, Dasgupta says the plan is to develop Rygbee into an “intellectual partner,” which he envisions as a personal bot that the user can discuss ideas with.

The bot would understand how the user thinks, what they might be doing at a given time, and who they’re interacting with, which could be used to make connections with other like-minded users and their bots.

“As she waits at the cafe for her friend, her bot-friend should immediately let her know that two tables across someone is sitting who is working on very similar ideas that she is working on, and helps them to connect.”

Rygbee also sees the potential for companies to use the platform to hire interns and employees with similar skills and ideas, or for Universities looking to admit the right kind of students for research labs. For now, the company is looking for investors in India and abroad.

“Rygbee is an ever-hungry product and there is no end to the number of new verticles that we can dig in,” said Dasgupta. “We want to be the next big thing, and given the opportunity and support we will do it. When suddenly that “aha moment” comes, you should think of Rygbee.”


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