The ad campaign running during the basketball tournament was added to the NCAA website to pop up a spreadsheet for viewers who need to hide their screen

Ever get bothered by constant ads when watching videos online?Luckily for you, advertising experts in the future predict that advertisements will be ingrained into the content. An example of this already at work can be seen with the ‘boss button' for the March Madness  basketball tournament on the NCAA website.

The ‘boss button' is located on the upper right hand section of the screen while a viewer watches the March Madness basketball tournament. Should the viewer watch from work, they can hit that button to quickly switch out into a PowerPoint presentation in their browser. The presentation features several graphs, bullet points and information that, at first glance, appear important. However, upon closer inspection the slides of the PowerPoint have an advertisement for Sony's PlayStation Vue streaming service. While not many viewers may read into it, the NCAA had to sell this ad space to the company in order for them to have it there.

March Madness

Ever get bothered by constant ads when watching videos online?Luckily for you, advertising experts in the future predict that advertisements will be ingrained into the content. An example of this already at work can be seen with the ‘boss button' for the March Madness  basketball tournament on the NCAA website.

The ‘boss button' is located on the upper right hand section of the screen while a viewer watches the March Madness basketball tournament. Should the viewer watch from work, they can hit that button to quickly switch out into a PowerPoint presentation in their browser. The presentation features several graphs, bullet points and information that, at first glance, appear important. However, upon closer inspection the slides of the PowerPoint have an advertisement for Sony's PlayStation Vue streaming service. While not many viewers may read into it, the NCAA had to sell this ad space to the company in order for them to have it there.