Soylent Brings On A New AI Spokesperson

Soylent Brings On A New AI Spokesperson
Food & Beverage

The meal replacement beverage is leveraging the technology to assist them in growing beyond their usual customer base and expanding to other markets

Zack Palm
  • 13 march 2017

Soylent, a brand that provides customers with a variety of pre-mixed beverages and meals in powdered form, has announced a partnership with Wieden+Kennedy (W+K) to assist on their brand development. Their first project together has the companies joining forces on an AI spokesperson named Trish. The AI will appear on Soylent’s website and speak on behalf of the company in its broadcast, social and digital marketing to expand Soylent’s customer base.

Soylent_Has_Created_Their_Own_AI_Spokesperson.jpg

Customers will see Trish as soon as they enter Soylent’s online store. Should they have any questions, Trish will attempt to answer them as best as her programming allows. For newcomers, the AI will elaborate on how products work and offer suggestions on customer purchases based on their preferences. Soylent hopes Trish will enable its customers to have a more streamlined experience exploring their website and making healthier food decisions.

soylent psfk.com

The concept for Soylent first began when the company’s CEO Rob Rhinehart became frustrated with time-consuming and expensive it was to prepare a nutritional meal, and subsequently started crowdfunding the project in 2013. By 2014, Soylent was shipping products to customers and had carved out a following in the the time-poor and tech-savvy community.

W+K were the ideal partner for Soylent as it has experience working with emerging technology companies and developing their brands beyond the tech-savvy bubble. Previously, Soylent’s marketing had focused on working at experimental events. Now with W+K, it plans to use a variety of different mediums to introduce new consumers to the product.

That being said, Soylent still plans to lean towards those in the tech community and has therefore opened up a Bitcoin store customers can use to make purchases. Through this form of payment, users will have first access to new flavors of Soylent, such as mystery-flavor, beef, a drink multipack, a pin pack and a golden variety pack signed by Rhinehart.

Trish has been debuted at this year’s SXSW from March 10-19.

PSFK’s Food Debrief explores how grocery retailers are revolutionizing proactive and responsive convenience for their customers, setting a frictionless standard for all consumer-facing industries. Download the full report here, or request a meeting for your office. For full access to all of PSFK’s reports, debriefs, articles and archives, become a PSFK Member today.

Soylent

Soylent, a brand that provides customers with a variety of pre-mixed beverages and meals in powdered form, has announced a partnership with Wieden+Kennedy (W+K) to assist on their brand development. Their first project together has the companies joining forces on an AI spokesperson named Trish. The AI will appear on Soylent’s website and speak on behalf of the company in its broadcast, social and digital marketing to expand Soylent’s customer base.

+AI
+AI
+artificial intelligence
+Brand Development
+drink
+Food
+Public
+retail
+Wieden+Kennedy

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