The streaming platform recently announced that it will be including a feature to let viewers purchase games as they watch

Twitch, social video platform for the gamers community, will sell games and in-game content directly on its platform starting this spring, in efforts to become a one-stop destination for watching, sharing and buying video games. This move also provides a chance for Amazon to bite into the $100 billion industry.

With 10 million daily viewers, Twitch dominates videogame streaming, but the new revenue stream will not only benefit the company, but also its legion of content creators who will get a 5 percent cut for every sale originating from their channel. Game developers, both well-established and independent, will earn 70 percent of the revenue.

Game-Selling Business

“Many of our streamers want to make a living doing what they love,” said Matt McCloskey, VP of Commerce at Twitch.

“To help them, we're enabling game developers to sell game content at the exact time and place their communities are gathered to watch, which in turn lets streamers earn money from games sold on their channels. To ensure everyone benefits, we're also rewarding fans that purchase with Twitch Crates.”

Twitch

Photo credit: Skokie Public Library via Visual Hunt / CC BY-NC-SA

Twitch, social video platform for the gamers community, will sell games and in-game content directly on its platform starting this spring, in efforts to become a one-stop destination for watching, sharing and buying video games. This move also provides a chance for Amazon to bite into the $100 billion industry.

With 10 million daily viewers, Twitch dominates videogame streaming, but the new revenue stream will not only benefit the company, but also its legion of content creators who will get a 5 percent cut for every sale originating from their channel. Game developers, both well-established and independent, will earn 70 percent of the revenue.