menu

Wearable Tech Is Becoming A Regular Fixture Of Cruise Lines

Wearable Tech Is Becoming A Regular Fixture Of Cruise Lines
Retail

The cruise company MSC is planning to implement beacon technology and wearable bracelets for their guests

Ivanha Paz
  • 17 march 2017

Mediterranean cruise ship line, MSC Cruises, is giving their passengers wearable technology to enhance their vacation experience. The company is planning to refurbish 12 of their ships with beacon technology as well as integrate it in 11 new ones they are building this year. Approximately 16,000 beacons placed around the ship will communicate with bracelets given to passengers — kids get it free, adults will most likely have to pay for their bands.

The children’s bracelets will feature a locator, allowing their parents or guardians to find them anywhere on the ship via a corresponding app. All bracelets will let passengers access their cabins — an ingenious solution for those who are always losing their cabin keys. They can also serve as ID’s and grant access to various ship services.

The mobile application will also have a host of different features letting passengers know of upcoming events, cruise dining, scheduling, and even getting in touch with the concierge and can be accessed without a wristband.

tech msc.jpg

Other cruise companies have already been implementing wearable tech as part of their experience, including Disney introducing MagicBands in 2014. Carnival Cruise also has a mobile application for time spent on-board.

According to CNet MSC’s project represented an investment of 9 billion euro enlisting the digital expertise of Samsung, HP and Deloitte Digital.

The trend to include interactive technology on cruise ships seems to be successful so far, enabling for convenient perks that most cruisers have already grown accustomed to in their daily lives.

MSC expects to implement new technology this June on one of their new ships Meraviglia.

MSC Cruises

+cruise
+cruise ship
+digital concierge
+Fashion
+invisible service
+magicbands
+MSC
+retail
+technology
+travel
+wearable tech

Latest Trend Reports

Building Loyalty Through Conversational AI And Chatbots
View Report
A Unified Channel Strategy To Drive Brick & Data Retail
View Report
See More Reports

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.