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YouTube Wants Fans To Share Video With Each Other In Real Time

YouTube Wants Fans To Share Video With Each Other In Real Time
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The project is a neon-colored response to Facebook Live and Twitter’s Periscope targeted at Gen Z

Weronika Jurkiewicz
  • 20 march 2017

From Google’s internal incubator, Area 120, comes Uptime, a new app which tries to turn watching YouTube videos into a social experience. The app lets users search and share video and video clips from YouTube and import them to the app where they are visible to all the other users. Those watching in real time can exchange comments and add stickers, but friends who tune in at a different time can still see your reactions as they are associated with your video.

With no live streaming support or private messaging features, Utime is an intriguing exploration in how people are interacting with already existing video content in a social media setting, rather than an actual competitor to the more well-established Facebook Live or Periscope. However, depending on the app’s popularity, some of its features could be integrated into YouTube or more functionalities may be added.

The app is currently only available on iOS devices and can be accessed with an invite code “PIZZA.”

Uptime

+app
+Area 120
+gen Z
+Google
+Media & Publishing
+Share Video
+social experience
+Uptime
+youtube

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