Why Athleisure Is More Popular Than Ever
Brands like ADAY are predicting that the blend of sports and casual wear is the way of the future
The streets of Soho are filled with women (and even men) in activewear who step into their workplace without a care in the world. Even next to dolled-up women in form-fitting clothing and high heels, they look good. With the rise of athleisure, women are embracing the athletic look, even if they aren’t working out. What exactly is athleisure? Athleisure is a fashion trend that embraces functionality and comfort—and not always at the expense of fashion. Women wear Nikes and adidas shoes at work and even at bars. These athletic brands have imbedded themselves into culture as fashion statements from the beginning, turning their products into everyday wear.
Alexis Mera Damen, founder of athleisure wear Alexis Mera, explains,
“Athleisure is a sense of style and a lifestyle. It’s workout wear that doubles as work wear. It’s an outfit that seamlessly transitions from yoga to brunch and beyond. It’s about mixing and matching various pieces active and non-active creating a sporty, put together everyday look. It’s ‘Active Fashion’. I don’t think it’s going anywhere, as health and wellness are now prioritized over a night out. And I think that’s a good thing.”
Why is it amazing? Good athleisure brands allow us to cut back on spending on fast fashion because the materials are durable. People want to look good, be comfortable, and also have the option to engage in physical activity. It is functional and they comprise of solid, reliable staples in our closets.
Co-Founders Nina Faulhaber and Meg He explain,
“At ADAY, we believe the future of clothing is technical and sustainable so we design versatile garments that last. Investing in an ADAY piece is similar to buying a S’well water bottle: it’s an investment piece that will stay by your side no matter what happens.”
PSFK’s CXI 2018 conference brings to life key trends in customer experience through talks and activations by pioneers at well known and new companies.
Ayah is the founder and CEO of littleBits, an open source library of electronic modules that snap together with tiny magnets for prototyping, learning, and fun. Using step-by-step instructions, littleBits offers easy to follow DIY electronics kits consisting of tiny circuit boards engineered to be combined in order to perform custom functions. Named as one of CNN’s Top 10 Emerging Startups to Watch, littleBits won Ayah a spot on Fast Company’s 100 Most Creative People and Popular Mechanic’s 25 Makers Who Are Reinventing the American Dream. She is also an alumna of MIT Media Lab and a TED Senior Fellow.