Why Athleisure Is More Popular Than Ever

Why Athleisure Is More Popular Than Ever

Brands like ADAY are predicting that the blend of sports and casual wear is the way of the future

Jiwon Kim
  • 12 april 2017

The streets of Soho are filled with women (and even men) in activewear who step into their workplace without a care in the world. Even next to dolled-up women in form-fitting clothing and high heels, they look good. With the rise of athleisure, women are embracing the athletic look, even if they aren’t working out. What exactly is athleisure? Athleisure is a fashion trend that embraces functionality and comfort—and not always at the expense of fashion. Women wear Nikes and adidas shoes at work and even at bars. These athletic brands have imbedded themselves into culture as fashion statements from the beginning, turning their products into everyday wear.

Even dressy yoga pants now exist, making it possible for anyone to wear this comfortable attire during the day and go straight to a workout class. Especially in urban areas, the rising interest in staying active and healthy is a huge contribution to this trend. Workout studios like Soulcycle have their own branded athleisure clothing and people are proudly wearing these clothes on the streets even if they don’t have a class that day. With the increasing popularity of women working out, or at least entertaining the idea, it makes sense that athleisure continues to be on the rise.

Alexis Mera Damen, founder of athleisure wear Alexis Mera, explains,

“Athleisure is a sense of style and a lifestyle. It’s workout wear that doubles as work wear. It’s an outfit that seamlessly transitions from yoga to brunch and beyond. It’s about mixing and matching various pieces active and non-active creating a sporty, put together everyday look. It’s ‘Active Fashion’. I don’t think it’s going anywhere, as health and wellness are now prioritized over a night out. And I think that’s a good thing.”


Why is it amazing? Good athleisure brands allow us to cut back on spending on fast fashion because the materials are durable. People want to look good, be comfortable, and also have the option to engage in physical activity. It is functional and they comprise of solid, reliable staples in our closets.

This is how brand ADAY sees athleisure. It is not just a trend that may last awhile, but one that comprises of clothing of the future. ADAY approaches designs on a needs basis, not a fashion perspective. The brand focuses on providing good design, with a focus on innovative materials that ensure their clothes feel good and feel right. This vision includes creating clothes that create headspace. Quality and durability are also essential. ADAY utilizes the same factories that produce clothing from high-end fashion brands. They also work on creating sustainable clothing because it aligns with their goal. Instead of using sustainability as a way to promote their clothing, they focus on implementing sustainability as part of their business practices.

Co-Founders Nina Faulhaber and Meg He explain,

“At ADAY, we believe the future of clothing is technical and sustainable so we design versatile garments that last. Investing in an ADAY piece is similar to buying a S’well water bottle: it’s an investment piece that will stay by your side no matter what happens.”

ADAY | Alexis Mera


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