menu

David Attenborough’s Hologram Helps People Study Natural History In VR

David Attenborough’s Hologram Helps People Study Natural History In VR
Advertising

Sir David Attenborough and London's Natural History Museum are giving visitors hands-on access to rare objects

Emma Hutchings
  • 21 april 2017

Sky and Sir David Attenborough are helping the public get hands-on access to rare objects at London’s Natural History Museum. The interactive VR experience Hold the World features a 3D hologram of Sir David, which guides users to virtually handle fossils and offers his unique insight on each specimen.

Cutting-edge technology enables users to hold up, peer inside, tilt and look more closely at fossils, bones and skulls from the museum’s world-famous collection. Hold the World, which goes into production later this year, uses a combination of interactive video game technology and TV documentary. It represents the first time these technologies have been combined in this way.

Sky

+advertising
+arts & culture
+entetainment
+history
+media
+Natural History
+technology
+VR

More in advertising

advertising

How Brands Are Reimagining Traditional Holiday Motifs With New Values

During the 2017 season, the best brand campaigns made the holiday spirit more relevant to their messaging

22 February 2018
advertising

How Brands Can Make Education And Empathy Part Of Their Mission

Companies that foster empathy and education in local communities are finding unique ways to connect with consumers

22 February 2018

The Latest

Event

A conference celebrating innovation in brand experience, retail experience and consumer culture.

May 18, 2018 | New York City
Expert
Turning information into insight
Video

DoSomething.org CEO Aria Finger shares what it takes to have a successful brand partnership

September 27, 2017
No search results found.