Doctors Can Now Write Prescriptions For Produce

Doctors Can Now Write Prescriptions For Produce
Food & Beverage

Wholesome Wave is trying to get people access to healthy food instead of just medication

Jiwon Kim
  • 6 april 2017

Unfortunately, junk food is a lot more affordable than fresh vegetables or fruits in most areas of the world. In fact, there are numerous food deserts around the country. Food deserts are defined as places where fresh food is unavailable and are usually found in impoverished areas. Those struggling to make ends meet usually live in food deserts, unable to afford or even have access to these goods. Lack of access to healthy food is a huge problem because it leads to a host of medical issues. Nonprofit Wholesome Wave is attempting to alleviate this problem through their Fruit and Vegetable Prescription Program. This program is designed to get healthcare providers to write people prescriptions, FVRx, for produce in an effort to improve their health.

Wholesome Wave has worked over the past few years to get providers to participate in this program. Patients are able to enroll into this program for around 4-5 months at a time. Healthcare providers then hand out a dollar per day produce prescriptions for each household member. Then the patients can redeem fresh produce at participating stores.

 

Thus far, 69% of program participants eat more produce and 47% decrease their BMI. The additional perk is that this program helps local communities because the money spent also helps farmers, retailers, and distributors. Anyone interested in joining the program can easily connect with Wholesome Wave.

The nonprofit is funded by foundations, private donors, and corporate donors. In a single year, those with low incomes were able to purchase $3.6 million worth of produce. Access to healthy food should not be a privilege, but unfortunately, it is. Poor adults are almost five times as likely to report being in fair or poor health as adults with family incomes at or above 400 percent of the federal poverty level. With health so closely tied to food, it is essential that programs like this continue to grow to improve the livelihoods of all.

PSFK’s Food Debrief explores how grocery retailers are revolutionizing proactive and responsive convenience for their customers, setting a frictionless standard for all consumer-facing industries. Download the full report here, or request a meeting for your office. For full access to all of PSFK’s reports, debriefs, articles and archives, become a PSFK Member today.

Wholesome Wave

Unfortunately, junk food is a lot more affordable than fresh vegetables or fruits in most areas of the world. In fact, there are numerous food deserts around the country. Food deserts are defined as places where fresh food is unavailable and are usually found in impoverished areas. Those struggling to make ends meet usually live in food deserts, unable to afford or even have access to these goods. Lack of access to healthy food is a huge problem because it leads to a host of medical issues. Nonprofit Wholesome Wave is attempting to alleviate this problem through their Fruit and Vegetable Prescription Program. This program is designed to get healthcare providers to write people prescriptions, FVRx, for produce in an effort to improve their health.

+Food
+Fruit
+Health
+Nonprofit
+produce
+Public

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