menu

FedEx Is Adding Music To Package Tracking

FedEx Is Adding Music To Package Tracking
Advertising

The delivery service has developed a new system that creates tracks based a person's package size and its journey across the country

Sara Roncero-Menendez
  • 10 april 2017

Package tracking is a pretty boring affair—enter the endless string of numbers into a search function and watch as your package (hopefully) gets closer to its destination. But FedEx is trying to make it a more harmonious experience by creating music to go along with your package’s journey. SoundTrack translates shipping information into music, taking into account the size of the package, the distance it will have to travel, the musical styles of its destination, and even the weather.

The track also comes with a little animation as you watch all the different stops your package will have to make before landing on your doorstep. You don’t even need to send package through FedEx to enjoy the feature: the website has several stories of packages you can listen to, and it even offers the ability to create your own package in order to see how different shipping choices creates different sounds.

SoundTrack

+advertising
+fedex
+Music
+Package
+package tracking
+retail
+weather

More in retail

retail

Is Big Tech Squeezing Out Startup Competition?

Young firms struggle to compete as deep-pocketed companies like Facebook and Amazon clone products and consolidate their power

20 October 2017
retail

Indiegogo Will Now Allow Startups To Sell Products On Its Site

The e-commerce branch will be open even to sellers who did not raise funds on the platform

20 October 2017

The Latest

Event

To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.

October 18, 2017
Video

Colin Beavan, author of No Impact Man and How To Be Alive, divulges the one thing that the majority of happy, successful people have in common

September 27, 2017
No search results found.