Four Seasons Guests Can Jog Around Milan With A Nike Coach

Four Seasons Guests Can Jog Around Milan With A Nike Coach

The hotel partnered with the fitness brand to offer personalized running tours around the city's famous landmarks

Weronika Jurkiewicz
  • 12 april 2017

Drawing from the rising popularity of running tours, Four Seasons Milan decided to partner up with Nike to offer its guests a unique sightseeing opportunity.

Guests interested in a running tour of the city can place a request at the concierge desk where they will be asked to fill in a personalized questionnaire about their health conditions, jogging habits and run motivation. The program is adapted to all levels and the personal coach will create the itinerary throughout the city, based on the individual’s fitness goals and objectives. The jogging path may include passing though landmark cultural sites such as the famous Duomo or Castello Sforzesco, as well as running in Milan’s numerous gardens and green spaces. The running tours will end with a stretching routine at the Hotel’s Fitness Centre.

running tours

The offer is exclusive to Four Seasons Milan and comes with a USD $90-per-hour price tag. Guests should book their appointments 48 hours in advance.

Four Seasons Milan

+Four Seasons Hotels
+Four Seasons Milan

More in travel


How Agencies Should Adapt To The Expectations Of Modern Travelers

PSFK researchers explore how agencies can inspire a new generation of advertising content that invites audiences of any industry to engage on a deeper level and enter the path to purchase

23 March 2018

Lyft Expands Its Service To Include A Monthly Subscription Option

The ride-hailing app is experimenting with a monthly fee for frequent users rather than charging for each individual ride

23 March 2018

The Latest


Before you start filling up your calendars with conferences to spark your business innovation and personal growth this year, add CXI 2018 conference to your wish list! For its 12th year running, PSFK is hosting an intimate conference where emerging pioneers and established experts will take the stage to discuss all things innovation around the new consumer experience.

May 18, 2018 | New York City

Melissa Gonzalez is the CEO and Founder of The Lionesque Group, which has produced over 100 pop-up retail experiences in New York City, LA, Austin, Puerto Rico and The Hamptons. The Lionesque Group guides clients throughout the entire lifecycle of the pop-up experience. Melissa is a regular guest on ABC News Radio where she discusses retail and marketing trends. She is also the author of The Pop-Up Paradigm: Building Human Connections in a Digital Age.


Derek McCarty discusses how hmbldt is changing attitudes around marijuana

September 27, 2017
No search results found.