Four Seasons Guests Can Jog Around Milan With A Nike Coach
The hotel partnered with the fitness brand to offer personalized running tours around the city's famous landmarks
Guests interested in a running tour of the city can place a request at the concierge desk where they will be asked to fill in a personalized questionnaire about their health conditions, jogging habits and run motivation. The program is adapted to all levels and the personal coach will create the itinerary throughout the city, based on the individual’s fitness goals and objectives. The jogging path may include passing though landmark cultural sites such as the famous Duomo or Castello Sforzesco, as well as running in Milan’s numerous gardens and green spaces. The running tours will end with a stretching routine at the Hotel’s Fitness Centre.
Before you start filling up your calendars with conferences to spark your business innovation and personal growth this year, add CXI 2018 conference to your wish list! For its 12th year running, PSFK is hosting an intimate conference where emerging pioneers and established experts will take the stage to discuss all things innovation around the new consumer experience.
Melissa Gonzalez is the CEO and Founder of The Lionesque Group, which has produced over 100 pop-up retail experiences in New York City, LA, Austin, Puerto Rico and The Hamptons. The Lionesque Group guides clients throughout the entire lifecycle of the pop-up experience. Melissa is a regular guest on ABC News Radio where she discusses retail and marketing trends. She is also the author of The Pop-Up Paradigm: Building Human Connections in a Digital Age.