IMAX Has Built The Ultimate VR Arcade In Los Angeles

IMAX Has Built The Ultimate VR Arcade In Los Angeles
Augmented & Virtual Reality

IMAX gives visitors the chance to try out room-scale VR games in a newly opened location in Los Angeles

Zack Palm
  • 21 april 2017

Though virtual reality continues to grow in popularity, the high cost of setting up an entire room to take advantage of it can put it out of reach for many. To help introduce VR to those who can’t afford it, IMAX created 14 VR arcade pod rooms for users to try out room-scale games. IMAX opened its first one in The Grove shopping center in Los Angeles.

Rather than paying an entry fee at the door, customers will instead pay for each game they’d like to play, which can last from anywhere from five minutes to 15. Visitors can try out games that utilize a room-scale VR experience, such as Star Wars: Trials on Tatooine, Knockout League, John Wick Chronicles, and more. The cost to play the games range from $7 to $10.

IMAX plans to open up five more in other cities, such as Shanghai and New York City.

IMAX VR Pod Rooms

+Los Angeles
+video games
+Virtual Reality
+VR Arcade

More in Entertainment


A Boston Museum Is Using AR To Show Stolen Works

Cuseum is giving visitors at the Isabella Stewart Gardner Museum a chance to see paintings that were stolen almost 30 years ago

22 March 2018

Experience A Waking Dream At This NYC Installation

Through 10 sleep cycle-inspired rooms, participants can float among clouds, explore a galactic infinity room and even "dream" in black and white

22 March 2018

The Latest


Before you start filling up your calendars with conferences to spark your business innovation and personal growth this year, add CXI 2018 conference to your wish list! For its 12th year running, PSFK is hosting an intimate conference where emerging pioneers and established experts will take the stage to discuss all things innovation around the new consumer experience.

May 18, 2018 | New York City

Walter de Brouwer is the founder and CEO of Scanadu, a NASA Ames Research-based company with the mission of putting the diagnostic power of a hospital in the hands of the consumer, modeled after the fictional tricorder once imagined in Star Trek. Walter is a Belgian-born technology entrepreneur. He started Scanadu in 2010 after a life-altering family emergency. His goal is to build a suite of smartphone-esque medical tools that reimagine access to healthcare for the people. Prior to Scanadu, de Brouwer ran One Laptop Per Child Europe and founded Starlab. His companies were involved in two IPOs and the merger of Eunet with Qwest Communications (now CenturyLink).


At PSFK 2017, Peloton Co-Founder and COO Tom Cortese discussed how the company aims to utilize the power of Web 2.0 to marry the comfort of home fitness to the high-energy engagement of celebrity-run classes.

September 27, 2017
No search results found.