ByCycling is an app meant to help employees stay healthy by incentivizing them towards exercise

Would you denounce the comfort of your four wheels and hop on a bike to get to work, if it could get you a couple extra bucks? ByCycling, Spanish but Netherlands-based software company, wants to tap into your competitive and reward-driven spirit and encourage healthy choices with a healthy dose of inter-office competition and cash.

The cycling tracker uses an algorithm to detect your speed and identify when you are cycling, so you don’t even have to remember about tracking your ride. The system also links accounts within one company or department, so you can always see how far you have ridden in comparison to your coworkers.

“We found that the two best motivators for people to even consider cycling to work are financial incentives and the social aspect of the initiative,” Jose Diaz, cofounder and CEO told Fast Company.

“We found that 70% of the people think that the best incentive for them to ride to work is cash; 72% of people also believe that they do cycling to work initiatives because another colleague encouraged them to do so.”

Employers can choose their own budgets or reward system, offering, for example extra, extra vacation time. On average, companies pay anywhere around 25-30 cents a kilometer. Which means that employees could get roughly $50 per month for a daily commute of 5 kilometers.

ByCycling is not the first startup to try to incentivize health-conscious commuters with previous initiatives having a rather limited degree of impact. Urban planning experts agree that the key to a successful campaign lies in relying on already existing cycling culture that is backed by proper infrastructure. Thus, ByCycling’s efforts to first implement its product in the Netherlands seems like a great business opportunity.

The app is currently available on the App Store, with the Android version to follow shortly.

ByCycling

Would you denounce the comfort of your four wheels and hop on a bike to get to work, if it could get you a couple extra bucks? ByCycling, Spanish but Netherlands-based software company, wants to tap into your competitive and reward-driven spirit and encourage healthy choices with a healthy dose of inter-office competition and cash.

The cycling tracker uses an algorithm to detect your speed and identify when you are cycling, so you don’t even have to remember about tracking your ride. The system also links accounts within one company or department, so you can always see how far you have ridden in comparison to your coworkers.